Adobe Analytics reported a record $9.8 billion in Black Friday online sales, up 7.5% from 2022, not accounting for inflation. And for Cyber Monday, the numbers were even stronger — consumers spent $12.4 billion, a 9.6% increase from 2022.

During the peak hour, shoppers spent $15.7 million every minute, Adobe said.

What are holiday shoppers buying?

Sales of electronics were up 152% compared to online sales in October, according to Adobe Analytics. Also popular: apparel (up 136%), toys (up 132%), jewelry (up 114%), appliances (112%), furniture and bedding (up 94%), and personal care products (up 88%).

Top toys included KidKraft playsets, Barbie Fashionista dolls, and Mini Brands Toys. Also hot: video game consoles (Sony PlayStation 5, Microsoft Xbox Series X, Nintendo Switch) and recently released games such as Call of Duty: Modern Warfare III, Spiderman 2 and Super Mario Bros. Wonder. Other top sellers included Bluetooth headphones, smartphones, skin care products, cookware sets and coffee makers.

''buy now pay later'' promotes purchase desire

The allure of "buy now pay later" services continued to captivate shoppers during the Black Friday shopping spree. Orders from November 18 to 24 spiked by a staggering 72%, showcasing a growing reliance on flexible payment options.

The coffee lovers were not left behind in this shopping extravaganza, from  espresso makers to versatile drip brewers, witnessed a surge in demand.

For those eyeing the latest espresso marvel or advanced coffee grinder, the ability to spread payments over time became an enticing proposition.and he combination of enticing discounts and accessible payment plans created a favorable environment for consumers seeking to elevate their coffee rituals.